Research Center of College

Big data research center(大數據研究中心)

  In a 2012 New York Times column, it was written that the era of "big data" is upon us, and that in business, economics, and other fields, decisions will increasingly be made based on data and analysis rather than experience and intuition. Big data requires computers to count, compare, and analyze data in order to produce objective results. The U.S. started to focus on big data in 2012, and Obama invested $200 million in big data development in the same year, emphasizing that big data will be the future oil. The emergence of big data has raised the demand for data science and information management professions, and Software AG, Oracle, IBM, Microsoft, SAP, EaseUS, HP and Dell have invested more than $15 billion in many big data-related professions. In 2010, the market value of the data management analytics industry exceeded $100 billion and is growing at nearly 10% per year, twice the growth rate of the entire software industry.

  Based on the demand of big data analysis, our team promotes the establishment of "Big Data Research Center". Through the core objectives of thematic research, talent cultivation, industry-academia cooperation, innovation and entrepreneurship, social responsibility, and international contribution.

Global Electronic Business Research Center(全球電子商務研究中心)

  The electronicization of enterprises is an important way for Taiwan's industries to transform, upgrade and globalize. The recent new crown virus epidemic has promoted the vigorous development of the stay-at-home economy. E-commerce or services play an important role in this trend. For example, online shopping, Food delivery, entertainment, meetings, teaching, medical care, investment, elections, transactions, government affairs, etc. all rely on the support of electronic systems. It is imperative to study the electronicization of global enterprises. The establishment of this center aims to establish a platform for academic cooperation and experience sharing between our teachers, industry and government departments, and to assist domestic enterprises to digitize and globalize through information and communication technology (ICT). In turn, the benefits of industry-university cooperation will be further extended to teaching, and the ability of students in the School of Management to integrate learning with practice will be cultivated.

Marketing strategy and creativity research center(行銷策略與創意研究中心)

  The Center was established to strengthen academic and industrial cooperation, and to promote marketing professionals and creative talents, in order to observe the development trend of our industrial environment and to meet the key and important issues of future industrial development.

  In recent years, the Taiwanese industry has attempted to break away from the OEM model and has gradually moved toward an emphasis on product development and design, and even the development of its own brand. Looking into the future, the international competition brought by WTO, the production conditions in Southeast Asia and China are getting closer to Taiwan, the challenges of state-owned organizations towards private operation, and the boom of e-commerce and innovation, etc... These trends show that "marketing, branding and sales" will definitely be one of the sources of competitiveness and business focus for Chinese companies in the future.

Financial technology and intelligence management research center(金融科技與智慧治理研究中心)

  With the rise of emerging technologies such as Financial Technology (FinTech), Artificial Intelligence (AI), Big data, Cloud technology, and the Internet of Things (IoT), the application of related technologies has brought many opportunities for innovation, transformation, and optimization for the development of global industries, with the help of governments around the world. With the help of governments around the world, the application of related technologies has brought many opportunities for innovation, transformation and optimization in the development of global industries. For the financial industry, it has become an important trend for the financial industry to strengthen its competitiveness through the development of emerging technologies to span the financial industry landscape, create a new financial market and transform the strength of the industry. In the financial technology environment, emerging technologies will affect the scope of existing financial services and change the industry's operations, mainly because the innovation and application of information technology can effectively integrate the existing financial operation model, make financial products and transaction processes more diversified and flexible, and make services more efficient. However, due to the convenience, speed, ubiquity and globalization of technology, there are many digitalization and smart governance issues that need to be solved in the transaction process of financial products and services.

Academia to Business (A2B) Centre(商管產學橋接研究中心)

  A long-term "Center for Industry-Academia Collaboration in Business Consulting Services" will be established to serve as a long-term resource for the school district and South Central businesses to draw on the strengths and resources of the academic community to create a win-win situation for both industry and academia.

  To transform the research energy of academia into marketable services or products, to provide effective solutions for the industry to deal with practical problems, and to effectively improve the competitiveness of Taiwan industries. To promote the active participation of academics in the business administration field in industry-academia cooperation projects, so as to bridge the R&D energy of academia and the practical needs of the industry through business administration teams.

  The benefits of industry-academic cooperation extend to teaching, student enterprise visits, and student internships, cultivating students' ability to integrate learning with application and enhancing their competitiveness in the workplace.

Empirical center for economic strategy and policy(經濟策略與政策實證中心)

  In addition, economics is the mother of business studies, and almost all of these problems can be explained and solved by economic methods and related data. To find solutions. It is necessary to establish a research center that can use the huge amount of data accumulated in the era of the Internet and the cloud, together with the secondary data published by the relevant organizations, to analyze and discuss the above problems with the application of economic theory and to make specific strategies and political proposals.


Medical information management research center(醫療資訊管理研究中心)

  Due to the rapid increase in the number of medical institutions in Taiwan and the implementation of several major medical policies such as universal health care, senior executives of medical institutions in Taiwan are facing unprecedented challenges. Therefore, the Center has organized a series of medical information management seminars, hoping to combine industry and academic experts in the fields of medical, information, and quality management to analyze the current situation of medical industry operations in Taiwan and to explore the impact of modern information technology (such as image storage and transmission system PACS, electronic medical record EPR, and medical industry e-commerce, etc.) on the improvement of medical service quality in order to achieve cost reduction and The purpose is to reduce costs and improve efficiency.

  According to the current situation of the development of the information technology medical industry, the center will regularly hold various seminars on information technology and quality management related topics every year, hoping to combine the theory and practical experience of the industry, government and academia to cultivate more excellent e-generation medical information Technology and management talents enable the domestic medical industry to grasp more opportunities in terms of automation, electronicization and competitiveness enhancement.

Amundi Sustainable Investment Research Centre(Amundi鋒裕匯理永續投資研究中心)

  Looking at the footprints and history of Taiwan's economic development, from the export-oriented economic policy to the promotion of heavy chemical and steel industries; from the 10-year economic construction plan in view of the second energy crisis to the promotion of industrial upgrading regulations and the two-trillion double-star plan, it is no less than a history of continuous industrial evolution. With the continuous advancement and accumulation of technology, the interaction between the various levels of industry has become more and more obvious and intertwined. In the future, what role will Taiwan's industries play in the process of economic development, will the electronics industry be able to lead Taiwan to the next level of progress, and how will industries at all levels respond to the globalization and competition? In the face of all these issues, should we not conduct more in-depth research and formulate clear industrial policies in response?

  The research center will focus on issues related to the domestic agricultural, manufacturing, and service industries. In addition to establishing basic data on the industries, the Center will also focus on understanding the past, present, and future of the industries and their interactions. In addition, the study of the relationship between leading and lagging industries in the boom cycle will also be explored, which will help the relevant government departments to formulate appropriate industrial policies.