Sustainability at CoM
Based in Chiayi, the CCU College of Management focuses on issues such as demographic change, industrial transformation, and regional development, applying its management expertise to local needs through teaching, research, and community engagement. Working with local industries, small and medium-sized enterprises, and Indigenous communities, the College links talent development and hands-on learning to industry and community development, steadily building experience and results in sustainability practice.
Two Strategic Directions
Digital innovation and sustainability are the two directions that guide the College's overall development. In sustainability practice, digital tools can help address needs in industrial transformation, market participation, and healthcare. Through interdisciplinary courses and collaborative projects, the College explores how technology can support sustainability goals and tracks the actual outcomes over time.
Digital Applications and Cross-Disciplinary Learning
Through interdisciplinary courses and hands-on projects, the College develops students' ability to use financial technology, artificial intelligence, and data analytics to understand and solve real-world problems. For example, the Master Program in Financial Technology brings together faculty from all five of the College's departments and draws on FinTechSpace and the campus digital sandbox to support students in developing application concepts. The Pineapple Coin–Community Mutual Aid project started from community needs to explore possible uses of financial technology, and its results were presented at FinTech Taipei 2024.
Sustainability Practice and Local Impact
Through the Ministry of Education's University Social Responsibility (USR) Program, entrepreneurship incubation, and industry–academia collaboration, the College works with local partners to respond to industry and community needs. For example, faculty and students work with Tsou producers in Alishan, combining cultural understanding, brand design, and digital communication to improve product presentation and expand market access. Startup Land, a university-wide entrepreneurship platform operated by the College, provides courses, mentoring, and incubation resources to help student teams develop venture ideas, some of which have gone on to form companies.
Milestones
- 2020Underwent the 2020 AACSB accreditation review
Following the review, the College made improvements in three areas: interdisciplinary research and learning, internationalization strategy, and the digital learning environment.
- 2021Established the Amundi Sustainable Investment Research Center (ASIRC) with Amundi
Since its founding, the Center has continued to advance sustainable investment research. Each year, about four College of Management students complete a six-week internship at Amundi's Taipei office, and the Center also offers scholarships, professional lectures, and sustainability-related competitions.
- 2022Revised the College mission and launched the Master Program in Financial Technology
In March 2022, the College Executive Meeting approved a revised mission and six strategic priorities, strengthening social sustainability awareness, innovation, lifelong learning, and stakeholder collaboration. In the same year, the Master Program in Financial Technology (MFT), which draws on faculty from five departments, began admitting students.
- 2024Adopted the current mission and strategic priorities
On September 24, 2024, the 128th College Affairs Meeting formally approved the current mission and six strategic priorities.
- 2025Alishan Tsou initiative received Ministry of Education USR funding
The College's partnership with Alishan's Tsou communities grew from course-based field activities into the Alishan Tsou Cultural and Tribal Industry Sustainability Talent Development Program, which has received a three-year grant totaling NT$9 million under the Ministry of Education's USR Program since 2025.
- 2026Identified SDGs 8, 9, and 3 as College-level societal-impact priorities
In September 2026, after reviewing its curriculum, faculty research, programs, and community engagement, the College selected these three goals to guide future planning and outcome tracking.
Talent Development and Community Engagement Highlights
- 300+Students who have taken part in the Alishan Tsou community initiative
- 14 companiesEstablished with support from Startup LandPeriod: Academic Years 2020–2026
- approx. NT$12.2 millionIn U-start entrepreneurship funding secured by teams supported by Startup Land; 14 teams received Stage 1 grants, and 9 of them advanced to Stage 2Period: Academic Years 2020–2026
Source: College of Management, 2026 AACSB Continuous Improvement Review Report
Note: Startup Land is a university-wide entrepreneurship platform operated by the College; the figures above include student teams from other colleges.
Featured Cases
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Community Co-creation
Alishan Tsou Community Engagement
Faculty and students worked with Tsou producers to create two student-developed brands and to design packaging and promotional materials for forest honey and specialty coffee, increasing product visibility and sales opportunities through consignment and pop-up events. During a five-week market test, 98 bottles of forest honey were sold.
SDG 8USR Program website -
Entrepreneurship Incubation
Startup Land
Startup Land is a university-wide entrepreneurship platform operated by the College. It brings together entrepreneurship courses, mentoring, and incubation resources, and helps student teams prepare for competitions and apply for funding, helping student teams develop and test venture ideas.
SDG 8Startup Land website -
Financial Technology
Cross-Disciplinary FinTech Projects
Students in the Master Program in Financial Technology combined finance, information technology, and platform design to develop the concept for "Pineapple Coin–Community Mutual Aid," a smart community platform, which they presented at FinTech Taipei 2024.
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Craft Revitalization
Local Craft Revitalization and Women's Skills Development
A senior capstone course in the Department of Business Administration connected students with local artisans, a sewing company, and women's support groups. Student teams helped 13 artisans use AI tools to write promotional content, and the course also offered sewing and product development training for middle-aged women and for women returning to work.
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Healthcare
Hospital Internships in Healthcare Information Management
Students in the Healthcare Information Management master's program complete required internships at hospitals and related institutions, applying their expertise in healthcare information and management to real-world healthcare settings.